OTTAWA, October 27, 2011 — DataKinetics, Ltd., a mainframe transaction and performance optimization company, today announced a software distribution agreement with Generic Systems Australia, a leading mainframe software distribution located in North Sydney, Australia. The agreement allows Generic Systems to provide DataKinetics' mainframe optimization solutions to data centers in the Australian and New Zealand. For DataKinetics, the agreement provides an opportunity to further expand their international client base.

"This is a very important opportunity for us to grow our presence in the mainframe market in Australia and New Zealand says DataKinetics CEO Allan Zander. “Generic Systems is a long standing and significant player in mainframe software distribution for financial services organizations and government departments within Australia and New Zealand. We’re very excited about this agreement, as it gives us an expanded access to a market that has seen very little of the type of mainframe optimization capabilities that DataKinetics’ solutions can offer.”

“Generic Systems has partnered with DataKinetics to bring solutions to the Australian and New Zealand markets that will allow large mainframe companies like banks, government and many large private and public companies to save millions by optimizing existing IT resources,” says Bradley Copson, Business Manager at Generic Systems. “The potential increases in operational efficiencies will help organizations to dramatically advance their IT productivity, while preventing increases in their capital expenditures. DataKinetics’ optimization products significantly improve the performance of their systems, to such an extent that more expensive measures, like large-scale upgrade projects can be reduced or deferred.”

About DataKinetics
DataKinetics, the leader in transaction and performance optimization technology, enables the top data centers in the world to achieve superior performance gains, capacity, and scale using existing applications and hardware. In business for over 30 years, DataKinetics delivers distinct competitive advantage to global Fortune 500 companies with products that have enhanced hundreds of thousands of mission-critical transactions per second every day for banking, insurance, credit card, brokerage house and retail industries. Visit www.dkl.com for more information.

About Generic Systems
Generic Systems is a leading Australian technology distribution company focused on Mainframe and Midrange IT Technology solutions sales and consulting for industry and government in Australia and New Zealand. In business since 1993, Generic Systems is a successful private company with a comprehensive line of products and services, excellent technical support, and a focused dedication to customer satisfaction. Visit www.gensys.com.au for more information.

Contact
Verna Bartlett, Head of Marketing,
DataKinetics
Email: verna.bartlett@dkl.com
Phone: +1-800-267-0730
Phone: +1-613-523-5500
Address: 202-2460 Lancaster Rd.
Ottawa, Canada, K1B 4S5
URL: www.dkl.com

TBradley Copson, Business Manager
Generic Systems Australia Pty., Ltd.
Email: bradley@gensys.com.au
Phone: +61-612-9959-2239
Address: Level 32, 100 Miller St.
North Sydney, NSW, 2060 Australia
URL: www.gensys.com.au

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